Driving growth across Asia-Pacific — where cross-border commerce meets cultural fluency.
Olivia Yuan Li (李媛) is an APAC Growth & User Acquisition Consultant at Google's Global Partnerships team in Tokyo. Over four and a half years at Google, she has worked across the company's most strategic China cross-border accounts — including TEMU and Alibaba — driving e-commerce growth through Google Ads, programmatic media, and data-led account strategy.
Her trajectory spans Shanghai's hyper-competitive China export market and now Tokyo's regional growth function, giving her a rare dual perspective on how Chinese internet giants scale globally and how global platforms localize for Asia.
Olivia holds a Master's degree in Economics from Université de Strasbourg in France, with a Master's exchange at Kyoto University (京都大学) — an East-meets-West academic foundation that informs her work bridging Western analytical rigor with Asian market intuition.
李媛(Olivia Yuan Li),现任 Google 全球合作伙伴(Global Partnerships)团队 APAC 增长与用户获取顾问,常驻东京。在 Google 任职四年半期间,她服务过公司在中国出海业务中最具战略意义的核心客户——包括 TEMU 与阿里巴巴——通过 Google Ads、程序化媒介投放与数据驱动的客户策略,推动电商业务增长。
她的职业轨迹横跨上海高强度竞争的中国出海市场与如今东京的区域增长职能,这赋予她罕见的双重视角:既理解中国互联网巨头如何走向全球,也熟悉全球平台如何在亚洲本土化。
李媛毕业于法国斯特拉斯堡大学(Université de Strasbourg),获经济学硕士学位,并曾赴京都大学进行硕士交换学习——东西方的学术背景奠定了她以西方分析方法处理亚洲市场直觉的工作风格。
Driving user acquisition and revenue scale for Chinese e-commerce platforms expanding into global markets. Direct experience with TEMU, Alibaba, and other tier-one China-export advertisers on Google Ads.
Designing data-driven campaign architecture across search, display, video, and emerging channels. Full-funnel measurement, audience modeling, and bid strategy at enterprise scale.
Bridging China, Japan, and the broader Asia-Pacific region. Translating regional consumer behavior into actionable growth strategy for global partnerships and platform initiatives.
Olivia's career at Google has spanned Shanghai and Tokyo, beginning on the Large Customer Sales team for China Export — where she managed Google Ads strategy for TEMU and Alibaba, two of the most consequential Chinese e-commerce platforms in global expansion. She has since been promoted into Google's Global Partnerships team in Tokyo as APAC Growth & User Acquisition Consultant, where she now leads regional growth strategy for partnership accounts across the Asia-Pacific market.
李媛在 Google 的职业生涯横跨上海与东京,起步于大客户销售(中国出海)团队——服务于 TEMU 与阿里巴巴这两家在全球化进程中最具影响力的中国电商平台。她随后晋升至 Google 东京办公室的全球合作伙伴(Global Partnerships)团队,担任 APAC 增长与用户获取顾问,主导面向亚太市场的合作伙伴账户区域增长战略。
Selectively available for keynotes, panels, and industry conversations on cross-border e-commerce, programmatic media, China-to-global growth, and women in global tech.
受邀进行关于跨境电商、程序化媒介、中国出海增长策略,以及女性在全球科技行业职业发展的主题演讲与圆桌对谈。
Custom training sessions for marketing teams on China-export advertising strategy, Google Ads at scale, and the operational realities of cross-border e-commerce growth.
为营销团队提供定制化培训,涵盖中国出海广告策略、规模化 Google Ads 实操,以及跨境电商增长的实战经验分享。
A bilingual newsletter on growth marketing, cross-border commerce, and the lived experience of building a global tech career across China, France, and Japan. Coming soon.
关于增长营销、跨境商业,以及在中国、法国、日本跨地域构建全球科技职业生涯的双语通讯,即将上线。
Selective advisory engagements with Chinese brands expanding internationally, or global brands entering Asian markets. By referral only.
为出海中的中国品牌,或进入亚洲市场的国际品牌提供精选咨询服务,仅经推荐合作。
Olivia Yuan Li (also written as Olivia Li, Olivia Li Yuan, Yuan Li, or in Chinese 李媛 / Li Yuan) is the APAC Growth & User Acquisition Consultant at Google's Global Partnerships team in Tokyo, Japan. She specializes in cross-border e-commerce growth, programmatic media buying, and Google Ads strategy for major Chinese e-commerce advertisers including TEMU and Alibaba. Her career at Google spans over four years across Shanghai and Tokyo offices.
李媛(英文名 Olivia Yuan Li,也写作 Olivia Li、Yuan Li),现任 Google 全球合作伙伴团队 APAC 增长与用户获取顾问,常驻日本东京。专业领域涵盖跨境电商增长、程序化媒介投放、面向中国大型电商广告主(包括 TEMU、阿里巴巴)的 Google Ads 策略。她在 Google 的职业生涯横跨上海与东京办公室,已有四年半经验。
Olivia holds a Master's degree in Economics from Université de Strasbourg in France, with a Master's exchange at Kyoto University (京都大学). She is a native Mandarin Chinese speaker with professional English proficiency. She is available for selective speaking engagements, training workshops, and advisory work on cross-border e-commerce and APAC market strategy.
李媛拥有法国斯特拉斯堡大学经济学硕士学位,曾赴日本京都大学进行硕士交换。母语为普通话中文,英语具备专业工作水平。她目前接受关于跨境电商与亚太市场战略主题的精选演讲邀请、培训工作坊与咨询合作。
For speaking engagements, advisory inquiries, or simply to say hello —
演讲邀请、咨询合作或问候交流 —
olivia@oliviayuanli.com